Public Relations Representative

Location: Ann Arbor, Michigan
Job Category: Public Relations | Marketing
Job ID: 11791
Employment Type: Full time
Salary: per month
Posted: 09.10.2024

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Occupations:

Job Description:

Job Title:                                Public Relations Representative Intermediate
Department:                            Michigan Medicine Department of Communication
Location:                                 NCAC, Suite 2400, 2901 Hubbard, Ann Arbor
Hours/Week:                           40
Classification:                         Public Relations Representative

How to Apply
A cover letter, resume and three writing samples are required for consideration for this intermediate position. Please load all documents into one file and upload to this site. The cover letter should summarize why you believe you are the right person for this job, your strengths and outline skills and experience that directly relate to the responsibilities of this job.

Job Summary
The Michigan Medicine Department of Communications is looking for an energetic, enthusiastic intermediate public relations representative to join our award-winning team in promotion of the academic medical center of the University of Michigan. This individual will write for Michigan Medicine's award-winning healthcare content platform, https://www.michiganmedicine.org/health-lab, as well as represent clients' public relations needs. The Health Lab platform is a main component of the Department of Communication's content marketing and brand building efforts to promote Michigan Medicine's clinical care, research, and innovative educational approaches to the world. 

The public relations representative will work with Department of Communication team members to promote Michigan Medicine, the University of Michigan Health Rogel Cancer Center, Kellogg Eye Center and other specialty areas through social media, storytelling, videos and blogs. Successful candidates will have excellent writing samples, excellent verbal communication skills, background in social media strategy, adaptability, quick thinking, enthusiasm and creativity. The ideal candidate thrives in a fast paced, news focused environment and can juggle multiple projects at once. We're looking for someone focused on how social media continues to reshape marketing, promotion, and customer engagement. This person is a regular consumer of the latest online trends and is an early adopter of innovative platforms and features. This candidate is interested in not only producing dynamic content but also assessing its value based on Michigan Medicine goals and its return on investment. 

What Perks and Benefits Can You Look Forward to? 

• 2:1 match on retirement savings
• Excellent medical, dental, and vision coverage starting on day one of employment
• Generous Paid Time Off (PTO) and paid holidays
• Hybrid workplace that allows remote work, but candidates must be available for regular in-person events
• Joining a robust, creative communication team that values storytelling

Mission Statement
Michigan Medicine improves the health of patients, populations and communities through excellence in education, patient care, community service, research and technology development, and through leadership activities in Michigan, nationally and internationally.  Our mission is guided by our Strategic Principles and has three critical components; patient care, education and research that together enhance our contribution to society.

Modes of Work
Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.

Background Screening
Michigan Medicine conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings.  Background screenings are performed in compliance with the Fair Credit Report Act. Pre-employment drug testing applies to all selected candidates, including new or additional faculty and staff appointments, as well as transfers from other U-M campuses.

Application Deadline
September 30, 2024

U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.
 

Job Requirements:

Responsibilities*

• Developing, researching and writing stories, blog posts and news announcements for distribution directly to the public, social media audiences and to news media.
• Responding quickly to inquiries from reporters, locating expert sources and arranging interviews.
• Arranging, planning and directing visits of media, photographers, TV crews, including accompanying them in all Michigan Medicine facilities, protecting patient privacy.
• Participate and assist in setting strategy for Michigan Medicine clients including brainstorming sessions about content creation, upcoming blogs and coordinating efforts among team members. 
• Serve as primary contact to clients for external content promotion.
• Working closely with Department of Communication teams to plan and create videos, photo galleries or podcasts.
• Develop content for social media platforms like Twitter, Facebook, Instagram, LinkedIn and Pinterest to share stories about Health System clinical care, research and educational efforts that build and spread engagement with patients, families and others seeking expert and authoritative health information.
• Preparing faculty and staff for media interviews.
• Rotating on-call duties twice per quarter.

Required Qualifications*

• Bachelor's degree. Preferred in communications, public relations, journalism, marketing or related field.
• At least two years of combined editing, writing, content creation, digital strategy, and social media experience.
• Excellent verbal and written communication skills, proficient in spelling, grammar, punctuation, and familiarity with AP style.

Desired Qualifications*

• Experience with health care or academic medical centers
• Video storytelling background Passion for social communications, innovation, branding, and promotions.
• Ability to produce high-quality work on deadline and handle several projects at once.