Senior Producer, Audience

Location: New York, New York
Job Category: Other
Job ID: 12229
Employment Type: Full time
Salary: per year
Posted: 03.14.2025

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Occupations:

Job Description:

Salon is a spirited home for journalism that takes a critical look at current events, seeks alternatives to the status quo, engages with big ideas, and holds power to account. Embracing a wide range of liberal and progressive views, we cover the arts and culture with rigor and insight, champion social progress, and, with our digital community, lead good-faith debates about the stuff that really matters. We question authority and assumptions, starting with our own. One of the first entirely digital major media outlets, Salon’s award-winning journalism has driven the national conversation since 1995. In 2023, Salon joined the Find.co portfolio of media sites.

We are seeking a Senior Audience Producer to guide how Salon reaches, connects to and responds to our audiences. This shop steward will utilize their journalism expertise, design background and understanding of social media to craft successful, dynamic deliveries of Salon stories and multimedia projects across all channels: Salon’s website, social, search, newsletters and YouTube.

This role will be laser-focused on our audience, delivering the best of Salon’s journalism to subscribers and followers in a clear, accessible fashion. They will create visual elements for standout stories, write compelling headlines and packaging copy, produce elements of Salon’s newsletters and act as a master collaborator — building relationships across all aspects of Salon’s production teams.
They will see endless potential in Salon’s journalism and bring fresh perspectives on how to leverage Salon’s writing, video, and audio work to capture audiences in a daily environment and during longer-term planning sessions.

Job Summary:

This position is responsible for creating visual content to pair with Salon.com articles across all verticals, crafting headlines and packaging copy, contributing newsletter producing and developing a daily rundown of how to promote and elevate Salon’s stories and digital content. The ideal candidate is a highly-organized and outgoing self-starter who thrives in a deadline-driven environment and has deep experience in journalism and digital media. The producer is both creative and practical. They are both visionary and efficient. 

Responsibilities

• Produces all packaging and display elements — art and copy — for the most prominent stories of the day and week: on-site, social, search, and newsletter. 
• Produces packaging for YouTube videos and podcast networks — show notes, descriptions and headlines
• Participates in meetings from pitch phase to publication for these stories (est. 1-2 daily) and designs a production and promotion plan 
• Coordinates with the managing editor, editor in chief and executive producer about homepage placement and social platform programming 
• Collaborates with section editors and social producers on packaging for and recirculation of evergreen or archival content 
• Consults with newsletter editors about best practices
• Identifies pathways for the brand to attract new loyal followers through its content

Additional Information:

• Full-time salaried position, starting at $79,000 - $85,000, based on experience
• Full benefits package, including unlimited PTO
• The position is covered under Salon’s Writers Guild of America, East, Collective Bargaining Agreement
• This is a remote position, but you must be legally able to work in the U.S.
• Regular opportunities to work in person at our midtown New York studio for local employees
• Regular Monday-Friday schedule, with occasional evening/weekend work as needed for events coverage

Salon provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, ethnicity, creed, color, national origin, native language or dialect, sex, age, physical or mental disability, marital and/or parental status, family relationship, criminal record, socioeconomic status, DACA status, sexual orientation, religion, gender identity, gender expression, veteran status, Union activity, housing status, physical characteristics, past history of drug use, or any other factor protected by applicable law.  

 

Job Requirements:

• 5-7 years of professional experience in digital media or social media
• A demonstrated creative portfolio of visual work (graphic design, video production, social media design, etc.)
• Strong editorial judgment with an understanding of news, politics, and culture
• Strong understanding of social media trends and platforms
• Impeccable verbal and written communication skills and the ability to receive critical feedback in a small team environment
• Must have the ability to work both independently and under close direction of the executive producer
• Exercises a keen understanding of Salon’s mission and style and how it informs story selection, writing/reporting, and approach
• Understanding of professional journalism standards and best practices
• A mastery of Adobe Creative Suite tools, such as Photoshop, and social media tools, such as Canva
• Proficiency in digital analytics tools like Chartbeat and experience with CMS platforms
• Familiarity with AP Style and SEO workflows
• Experience with digital community engagement is a plus.
• Bachelor’s degree in journalism, communications, graphic design or related field