EXECUTIVE DIRECTOR, WISCONSIN PUBLIC MEDIA

The University of Wisconsin-Madison invites applications and nominations for the position of Executive Director of Wisconsin Public Media.

The Executive Director of Wisconsin Public Media (WPM) provides strategic leadership, guidance, and administrative oversight for the services of PBS Wisconsin and Wisconsin Public Radio (WPR) in partnership with the Wisconsin Educational Communications Board (ECB). For more than 100 years, public broadcasting in Wisconsin has been a leader in broadcast excellence and innovation; WPM has strong fundraising performance and successful stewardship of resources. The Executive Director establishes and nurtures relationships at the local, state and national levels to advance and support public media through balancing the interests of multiple partners while focusing on meeting audience and stakeholder needs and preferences.

As one of the largest public media organizations in the nation, WPM is uniquely positioned to leverage evolving technologies to deliver content across the state via dozens of broadcast signals and subchannels, streaming, and multiple digital platforms. Working within a complex governance structure, the Executive Director leads a media service that represents and reflects the people of Wisconsin and fulfills the mandates of FCC licenses owned by the UW Board of Regents.

The Executive Director’s work is significantly focused on building organizational resilience and leveraging emerging opportunities through work with external partners and prospective partners, including diverse educational, not-for-profit and civic organizations. The Executive Director has a key leadership role in charting a course for a dynamic, impactful organization that delivers vital content to Wisconsin and beyond, at a moment of substantial change and opportunity in the public media landscape.

Nested within the University of Wisconsin–Madison, a top research institution, the Executive Director reports to the Provost’s office. The ideal candiate will have a demonstrated history of increasingly more responsible leadership positions in media or higher education or equivalent and will demonstrate strategic leadership and management skills in complex organizations, with experience in budgeting across diverse revenue streams, fundraising, and board governance. A full position profile can be found at this link: https://dsgco.com/search/22549-uwisconsinmadison-executive-director-wisconsin-public-media

The DSG Global search firm is assisting the University of Wisconsin-Madison in this search. To ensure consideration, candidate materials should be received by January 2, 2026. Application materials should be submitted using the DSG Global online portal. Nominations and questions about the search can be directed to WisconsinPublicMedia@dsgco.com
 

As a Digital Client Service Specialist, you will be responsible for working with Gulf Coast News Account Executives and their clients to ensure successful digital advertising campaigns. We're looking for candidates who can provide superior customer service to our clients and sales representatives.

Specifically, you'll work with the sales force on processing online and mobile advertising contracts, obtaining creative materials and overseeing successful digital campaign execution and reporting. We're looking for a highly organized, detail-oriented team player with exceptional written and verbal skills. The ideal candidate must have the ability to prioritize efficiently and manage time effectively. A positive attitude and professional demeanor are essential along with the ability to work in a fast-paced environment. This position reports to the Digital Sales Manager.

Responsibilities Include:

• Campaign management and sales revenue analysis
• Build, traffic, and schedule advertising creative
• Proactively monitor, analyze, and optimize all online advertising performance from creating insertion order to post completion
• Effectively communicate with internal teams (sales, production, finance) and external clients on performance and delivery of commitments
• Provide troubleshooting assistance for creative and operations-related issues for all campaigns
• Work directly with sales team, and clients as needed, to provide detailed client service and execute integrated marketing plans
• Develop creative concepts for digital campaigns and communicate effectively to creative team
• In-person attendance is required.

Beneficial Skills Include:

• Online advertising trafficking, sales coordinator/planner or related experience
• Experience with graphics software (HTML, HTML 5, Adobe Photoshop, Media Encoder)
• Experience with programming languages (HTML, HTML 5, JavaScript).
• Working knowledge of Google Ad Manager, AdWords, Google Analytics, ComScore, and Marshall Marketing
• Advanced Excel, Microsoft PowerPoint, Word, and PDF editing
• Experience with programmatic advertising, SEM, SEO, and website development a plus
• Ability to thrive in a fast-paced work environment, manage multiple projects and tight deadlines
• Strong focus on teamwork and self-starter
• Extreme attention to detail and time management skills
• Desire to provide exceptional customer service and exceed client expectations

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

KSBW 8 (NBC), Central Coast ABC, and Estrella TV Costa Central, the dominant news and multi-platform Hearst Television station on California’s Central Coast, is looking for a Digital Media Client Specialist. You will work with the Sales Account Executives and their clients to ensure successful digital and web advertising campaigns. You will report to the Digital Sales Manager. We're looking for candidates who can provide customer service to our clients and sales representatives. You'll process online and mobile advertising contracts, obtaining creative materials and overseeing successful digital campaign execution. You need to prioritize projects and manage your time. This is a great opportunity in a growing segment of our organization.

Responsibilities

• Manage digital advertising sales campaigns
• Build, organize and schedule advertising creative assets
• Communicate with our teams (sales, production, finance) and external clients on performance and delivery of commitments
• Provide troubleshooting assistance for creative and operations-related issues for all campaigns
• Prepare strategic PowerPoint proposals based on customer needs
• Collaborate with the creative team to design and develop concepts for digital ad campaigns
• Prepare and deliver monthly client campaign reporting with performance insights

Requirements

• Online advertising trafficking, sales coordinator/planner or related experience
• Experience with web technologies (HTML 5, Flash, JavaScript)
• Working knowledge of Google Ad Manager and Google Analytics
• Advanced Microsoft PowerPoint, Word and Excel (can maintain complex spreadsheets)
• Experience with programmatic advertising
• Desire to provide exceptional customer service and exceed client expectations
• Related military experience will be considered
• Bilingual a Plus
• In-person attendance is required

 Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet you and your family's needs

The estimated base salary range for this role is between $45,000 and $50,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.