
Fenix crowdfunds quality journalism, one story at a time. Our mission is to create a viable business model for our industry.
We call ourselves a "journalism" company to differentiate us from other "media" companies. The term “journalism” company is meant to differentiate us from other “media” companies. Typically, a media company makes money through advertising. They show you some cool content for free and then charge other companies to place ads alongside it. Sound familiar? This used to be how newspapers and magazines made their money. Nowadays, it sounds a lot more like Facebook and Google. That’s because Facebook and Google ARE media companies. They’re actually the best media companies with most of the market share (aka most of the business available).
So, since Facebook and Google are dominating the ad business and newspapers and magazines are going the way of the dodo, we decided to do things differently.
We believe there is value in journalism. There is value in deeply reporting and researching a topic. There is value in asking the right (and oftentimes hard) questions, and there is value in writing as objectively as we can. We want to provide you with this value.
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