Public Relations Content Creator

Job Description

Biliterate in English and Spanish languages (spoken and written) is required.
 
About this position:
 
The Public Relations (PR) Content Creator is a masterful content architect and storyteller who understands that effective communication is grounded in purposeful, high-impact content. This role leads the development of content that doesn’t just inform— it advances critical communications objectives and strengthens the brand.
 
With newsroom-caliber writing skills, a product-manager mindset, and a strong eye for visual storytelling, the PR Content Creator plans, creates, and optimizes content across all platforms. This includes producing high-quality copy, video, graphics, and other multimedia assets that align with strategic objectives, collaborating with other content creators throughout the Commission. The PR Content Creator manages content pipeline with intention—setting priorities, upholding brand and quality standards, and ensuring all content supports the Commission’s communications and reputation goals.
 
Adept at working across teams, they translate a variety of content types and topics and transform into compelling narratives and media-ready materials. Their work becomes the foundation for the team to amplify the brand’s voice through various media, digital, and stakeholder channels—ensuring every message is aligned, on-brand, and impactful.
 
The ideal candidate should have a proven ability to create campaigns and messaging that spark interest, drive engagement, and inspire action. We are looking for someone who is not only highly creative, but also able to craft compelling content that connects emotionally with diverse audiences and strengthens the public presence of the California Strawberry brand.
 
As the Commission’s primary video storyteller, the PR Content Creator edits and produces high-quality video content, including storyboarding, shooting, post-production and final distribution.
 
A collaborative, creative thinker, the PR Content Creator is a core contributor to the Commission’s communications effort working closely with the Public Relations Director and extended team. They demonstrate excellent attention to detail and maintain a focus on flawless and timely tactical execution to ensure successful project deliveries.
 
The position is located in the Watsonville Office. Up to 20% travel within California’s strawberry growing regions can be expected. The position is an exempt full-time, in-person position with a 40-hour per week schedule, which includes benefits.  The normal schedule is Monday through Friday from 8am to 5pm.
 
This position requires the ability to perform essential in-person activities, with the appropriate safeguards, including a vaccination(s) in accordance with Title VI, the ADA, EEOC guidance, and FEHA.

About the California Strawberry Commission (CSC)

The California Strawberry Commission is an established leader among agricultural organizations. We have the foundation of a 64-year-old organization, combined with the excitement and energy of a startup. We represent more than 400 strawberry farmers, shippers, and processors, proudly working together to advance strawberry farming for the future of our land and people. Commission programs create opportunities for success through groundbreaking programs focused on workforce training, strawberry production research, and nutrition research. Through science-based information and education, we deliver the good news about sustainable farming practices that benefit the health of people, farms, and communities.
 
Why Join Us?
 
You’ll be part of a mission-driven team dedicated to supporting California strawberry growers, shippers, and processors. In this role, you’ll help strengthen Commission programs, share timely insights, and promote continuous improvement across the industry while building meaningful relationships and making a statewide impact.
 
What We Offer:

• Medical, Dental & Vision Insurance
• Life Insurance
• Long-Term Disability Insurance
• Retirement/Profit Sharing Plan
• Vacation & Sick Pay
• 457 Plan
• Section 125 Plan
• Holiday Pay

Application Submission:
E‐mail resume, cover letter and a sample or link of a writing or video example that best showcases your work as it relates to this position to Terry Feinberg, terryf@gotkonnections.com  with “Public Relations Content Creator” in the subject line.
 
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
The California Strawberry Commission is an equal opportunity employer. We prohibit discrimination and harassment (including sexual harassment) against any person because of race, color, religion, sex, sexual orientation, gender, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, citizenship, physical or mental disability, genetic information (including testing and characteristics), domestic violence, veteran or military status, or any other basis protected by federal, state, or local law. We will not tolerate any unlawful discrimination or harassment by any employee, including supervisors and co- workers. Our commitment to equal opportunity employment applies to all persons involved in our operations and all areas of employment including, but not limited to hiring, recruitment, promotion, termination, compensation, benefits, and training. Reasonable accommodations will be made for disabled applicants and employees as well as pregnant employees upon request
 
***The CSC is an E-Verify Employer***

Job Requirements

Required Qualifications

• Advanced skills in copywriting, editing, video production, and content creation.
• Develops and maintains an editorial calendar for the reputation program that aligns with the industry calendar.
• Collaborative team player with strong interpersonal skills.
• Fluent in English and Spanish, both spoken and written.
• Proficient in digital content tools and publishing platforms.
• Tech-savvy and experienced with platforms and tools including WordPress, Canva, Meta Business Suite, Meltwater, Adobe Creative Suite (Illustrator, etc.), Sprout Social, Cap-Cut, AI, SharePoint, and more.
• Bachelor’s degree in a communications-related field.
• Minimum of five years’ experience in content creation.
• Critical thinking and problem-solving skills.
• Ability to calculate basic math functions including, addition, subtraction, multiplication, and division.
• Ability to lift up to 50 lbs.
• Must be authorized to work in the United States.
• Valid California driver’s license.

Preferred Qualifications

• Master’s degree
• Experience with <Website, Photoshop, media tools such as Cision, Constant Contact, Wordpress, etc.  and other software platforms>
• 10+ years’ related experience
• Familiarity with agricultural operations
• Science or technical writing background

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